Channel Letters are a very effective marketing tool for promoting your business.   These types of signs are working for you 24/7 and is often the very first impression that clients have about your business so it is important to have a great looking sign!  Historically, all channel letters were neon, but these days LED channel letters are the way to go unless you are looking for that retro look.   LED Illuminated Channel Letters are energy efficient, low voltage, and low maintenance compared to Neon Illuminated letters.